For no good reason, it occured to me yesterday that DC's logo, the famous 'DC Bullet,' has been around for a long time. A quick check in the GCD shows that it first appeared on comic covers dated February 1977 (probably November '76 in real time), which is over twenty-seven years ago. That means that it has probably been in use longer than a majority of the DC readership.
While it's probably the most recognizable logo in comics (at least for long time fans), it's probably time for it to be retired. It really hasn't aged all that well; it's from the same era that brought us Welcome Back, Kotter after all. With all the wonderful graphic artists in their stable, I'm surprised that DC hasn't yet replaced it. Next year will be the 70th anniversary of DC Comics, so maybe it's time for a change?