Wednesday, June 24, 2009

How Publishers Discourage You From Buying Single Issues of Their Comics

Exhibit #1: Boom! Studio's Irredeemable: Volume 1 collects issues #1-4 of the series.
* Cost to buy the individual issues (at $3.99 each): $15.96.
* Cost to buy the collection: $9.95
* Your penalty for buying the individual issues: $6.01

Exhibit #2: DC/Vertigo's Madame Xanadu Vol. 1: Disenchanted collects issues #1-10 of the series.
* Cost to buy the individual issues (at $2.99 each): $29.90
* Cost to buy the collection: $12.99
* Your penalty for buying the individual issues: $16.91
(plus there are no ads in the collection!)

When readers know there's going to be a cheaper collection soon after the issues in it are published, why should they shell out the $$$$ for the individual issues?

5 comments:

collectededitions said...

I agree completely. If I can save money, buy more comics, get a complete story, and not have to deal with advertisements all by waiting a little longer to read a book, sounds like a good deal to me.

Rafiq Raja said...

I agree the publishers are pushing the sales of their collected editions more than ever.

But offlate, I also see a trend that TPBs are being given a miss, and they are conecntrating more on releasing Hard Cover editions which are highly priced... Is this way to phase out TPB's and force the collector edition fans to shell more money out...

I will never understand this marketing gimmick, as a mere comic fan.... Gosh :(

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SPM said...

Boom! trades are digest size, hence the price break.

Dave Carter said...

While they're slightly smaller than regular comic size, they are larger than what would be considered digest-size.

Trebro said...

If you need another exhibit: House of Mystery, where I paid the price for giving a new title a try in single issues.

No more. Not unless I am absolutely unable to wait (Marvel's indie comics creator project, for example) or unless I am finishing up an arc (like House of Mystery), or unless I don't want to see the book canceled (Power Girl, Spider-Girl).

I am so over single issues it's not even funny at this point. So much gets put in trade, why bother?

For the hardcover thing, keep in mind with so many discounts at book stores (sorry, comics shops), it's often quite reasonable to get the hardcover (see Y: The Last Man) these days.