Monday, July 13, 2015

DC Comics Month-to Month Sales: May 2015 - Ready, Set, Converge!

Convergence #5
Greetings, sales charts fans! It's time once again to look at DC's sales figures.

After last month's large (with an asterisk) sales in the first month of Convergence, things calm down somewhat in May. Nothing that wasn't expected as the second half of the weekly and the second issues were bound to sell less than the first, and the drop-offs were fully within expectations.

The biggest difference is that in the DCU there were only the Convergence books in May, unlike in April when there were Annuals and several regular titles that had slipped from April, including their strongest sellers Batman, Justice League and Harley Quinn. As a result DC shipped only 70 titles in May, compared to 87 in April, and sold over a million fewer comics than the previous month: Roughly 2.2M vs. 3.3M in the market served by Diamond N.A. (Marvel may want to consider sending DC a nice fruit basket to thank them for freeing up room on store owners' shelves and balance sheets to order all of those first month Secret Wars titles…)

Over at Vertigo the appearance of the penultimate issue of Sandman Overture boosted their per title average over 10K (from down hear 7K the previous months), but the per title median fell to just 5.4K, the lowest it has been since I took over this column in early 2014 (and thus likely the lowest ever.) While it's admirable that Vertigo not immediately canceling low sellers like FBP, Hinterkind and Coffin Hill and letting them play out to some semblance of closure, the line's expected forthcoming reinvigoration is sorely needed.

On the good news front, the second volume of the Batman Earth One OGN took first place on the graphic novel chart with first month sales through Diamond N.A. of nearly 17K (more than the #2 & #3 entries combined)--very healthy sales for a $25 hardcover.


Warning: The commentary below may contain reasoned analysis, speculation (unfounded and otherwise), opinion, and/or snark. Those looking for a more straightforward analysis are directed to John Jackson Miller's excellent Comichron analysis, posted earlier this month over at Comichron!

Please consider the fine print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

(Note that the percentage comparisons are now done with total orders including reorder activity, as opposed to initial orders as was the practice of this column under the previous administration.)

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9, 10, 12, 11 - CONVERGENCE ($3.99/$4.99)
04/2015: Convergence #0 -- 157,358
04/2015: Convergence #1 -- 146,022 (-  7.2%)
04/2015: Convergence #2 -- 122,936 (- 15.8%)
04/2015: Convergence #3 -- 120,327 (-  2.1%)
04/2015: Convergence #4 -- 116,744 (-  3.0%)
05/2015: Convergence #5 -- 113,541 (-  2.7%)
05/2015: Convergence #6 -- 111,525 (-  1.8%)
05/2015: Convergence #7 -- 109,417 (-  1.9%)
05/2015: Convergence #8 -- 109,508 (+  0.1%)

All four issues were listed as returnable on the Diamond chart, so their figures are adjusted up 10% from the reported numbers (see the disclaimers at the end of this column for why we make this adjustment).

There are anecdotal reports out there that some retailers vastly over-ordered what they thought they could sell due to the returnability, though as always one should take caution in generalizing a trend from one data point.

But in looking at the numbers provided to us, there's nothing on the surface odd or strange happening here; after a couple of adjustments in the first couple of issues it falls into a steady standard attrition and then pops up just slightly for the final issue.

We'll likely never know how many of these end up in the hands of readers, but then that's pretty much the case for every book on the chart, and in these days of variant covers and order incentives, that's true of just about every comic reported as sold through Diamond by the Big Two.

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24 - CONVERGENCE HARLEY QUINN ($3.99)
04/2015: Convergence #1 -- 69,838
05/2015: Convergence #2 -- 61,308 (- 12.2%)

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27 - CONVERGENCE JUSTICE LEAGUE ($3.99)
04/2015: Convergence #1 -- 62,916
05/2015: Convergence #2 -- 55,455 (- 11.9%)

Last month's top two Convergence tie-ins are also this month's top two Convergence tie-ins. Twelve percent is a perfectly reasonable drop from a #1 to a #2 issue.

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29 - SANDMAN OVERTURE (Vertigo) ($3.99)
05/2014: --
06/2014: --
07/2014: Sandman Overture #3 --  72,563 (- 21.0%)
08/2014: --
09/2014: --
10/2014: --
11/2014: --
12/2014: Sandman Overture #4 --  64,508 (- 11.1%)
01/2015: --
02/2015: --
03/2015: --
04/2015: --
05/2015: Sandman Overture #5 --  58,776 (-  8.9%)
-----------------
6 months:    n.a.
1 year  :    n.a.

Returnable, so the numbers are adjusted up by 10% from the estimates. (For why this is done for returnable comics, please see the fine print at the end of this column.)

The final issue has been scheduled for September and the hardcover collection for November. No doubt the collection will be a huge seller for the holiday shopping season, though if the book had kept to its original bi-monthly schedule the collection could have been a huge seller for last year's holiday shopping season.

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30 - CONVERGENCE BATMAN & ROBIN ($3.99)
04/2015: Convergence #1 -- 56,720
05/2015: Convergence #2 -- 50,271 (- 11.4%)

32 - CONVERGENCE BATMAN: SHADOW OF THE BAT ($3.99)
04/2015: Convergence #1 -- 58,693
05/2015: Convergence #2 -- 48,204 (- 17.9%)

33 - CONVERGENCE DETECTIVE COMICS ($3.99)
04/2015: Convergence #1 -- 56,522
05/2015: Convergence #2 -- 47,783 (- 15.5%)

34 - CONVERGENCE SUPERMAN ($3.99)
04/2015: Convergence #1 -- 51,823
05/2015: Convergence #2 -- 46,900 (-  9.5%)

39 - CONVERGENCE NIGHTWING/ORACLE ($3.99)
04/2015: Convergence #1 -- 50,621
05/2015: Convergence #2 -- 44,883 (- 11.3%)

43 - CONVERGENCE BATGIRL ($3.99)
04/2015: Convergence #1 -- 46,891
05/2015: Convergence #2 -- 41,356 (- 11.8%)

45 - CONVERGENCE GREEN LANTERN/PARALLAX ($3.99)
04/2015: Convergence #1 -- 46,539
05/2015: Convergence #2 -- 40,347 (- 13.3%)

46 - CONVERGENCE JUSTICE LEAGUE OF AMERICA ($3.99)
04/2015: Convergence #1 -- 46,111
05/2015: Convergence #2 -- 39,818 (- 13.6%)

47 - CONVERGENCE FLASH ($3.99)
04/2015: Convergence #1 -- 45,414
05/2015: Convergence #2 -- 39,707 (- 12.6%)

48 - CONVERGENCE SPEED FORCE ($3.99)
04/2015: Convergence #1 -- 42,977
05/2015: Convergence #2 -- 39,612 (-  7.8%)

49 - CONVERGENCE WONDER WOMAN ($3.99)
04/2015: Convergence #1 -- 44,959
05/2015: Convergence #2 -- 38,874 (- 13.5%)

51 - CONVERGENCE ACTION COMICS ($3.99)
04/2015: Convergence #1 -- 45,189
05/2015: Convergence #2 -- 37,916 (- 16.1%)

52 - CONVERGENCE SUICIDE SQUAD ($3.99)
04/2015: Convergence #1 -- 43,518
05/2015: Convergence #2 -- 37,609 (- 13.6%)

53 - CONVERGENCE NEW TEEN TITANS ($3.99)
04/2015: Convergence #1 -- 43,547
05/2015: Convergence #2 -- 37,513 (- 13.9%)

54 - CONVERGENCE BATMAN AND THE OUTSIDERS ($3.99)
04/2015: Convergence #1 -- 44,078
05/2015: Convergence #2 -- 36,702 (- 16.7%)

55 - CONVERGENCE TITANS ($3.99)
04/2015: Convergence #1 -- 40,518
05/2015: Convergence #2 -- 35,877 (- 11.5%)

59 - CONVERGENCE ADVENTURES OF SUPERMAN ($3.99)
04/2015: Convergence #1 -- 40,337
05/2015: Convergence #2 -- 33,191 (- 17.7%)

60 - CONVERGENCE SHAZAM ($3.99)
04/2015: Convergence #1 -- 39,587
05/2015: Convergence #2 -- 32,984 (- 14.7%)

61 - CONVERGENCE JUSTICE LEAGUE INTERNATIONAL ($3.99)
04/2015: Convergence #1 -- 38,579
05/2015: Convergence #2 -- 32,924 (- 14.7%)

63 - CONVERGENCE AQUAMAN ($3.99)
04/2015: Convergence #1 -- 37,749
05/2015: Convergence #2 -- 32,552 (- 13.8%)

65 - CONVERGENCE GREEN ARROW ($3.99)
04/2015: Convergence #1 -- 37,303
05/2015: Convergence #2 -- 32,156 (- 13.8%)

66 - CONVERGENCE CATWOMAN ($3.99)
04/2015: Convergence #1 -- 37,215
05/2015: Convergence #2 -- 31,994 (- 14.0%)

67 - CONVERGENCE GREEN LANTERN CORPS ($3.99)
04/2015: Convergence #1 -- 37,437
05/2015: Convergence #2 -- 31,979 (- 14.6%)

68 - CONVERGENCE JUSTICE SOCIETY OF AMERICA ($3.99)
04/2015: Convergence #1 -- 38,911
05/2015: Convergence #2 -- 31,619 (- 18.7%)

69 - CONVERGENCE SUPERMAN: THE MAN OF STEEL ($3.99)
04/2015: Convergence #1 -- 37,093
05/2015: Convergence #2 -- 31,521 (- 15.0%)

72 - CONVERGENCE THE QUESTION ($3.99)
04/2015: Convergence #1 -- 34,446
05/2015: Convergence #2 -- 30,192 (- 12.3%)

73 - CONVERGENCE SUPERGIRL: MATRIX ($3.99)
04/2015: Convergence #1 -- 34,634
05/2015: Convergence #2 -- 30,124 (- 13.0%)

78 - CONVERGENCE SUPERBOY ($3.99)
04/2015: Convergence #1 -- 33,739
05/2015: Convergence #2 -- 29,195 (- 13.5%)

80 - CONVERGENCE SWAMP THING ($3.99)
04/2015: Convergence #1 -- 33,424
05/2015: Convergence #2 -- 28,923 (- 13.5%)

83 - CONVERGENCE BOOSTER GOLD ($3.99)
04/2015: Convergence #1 -- 34,191
05/2015: Convergence #2 -- 28,865 (- 15.6%)

85 - CONVERGENCE SUPERBOY & THE LEGION OF SUPER-HEROES ($3.99)
04/2015: Convergence #1 -- 33,605
05/2015: Convergence #2 -- 28,327 (- 15.7%)

86 - CONVERGENCE THE ATOM ($3.99)
04/2015: Convergence #1 -- 33,154
05/2015: Convergence #2 -- 27,908 (- 15.8%)

88 - CONVERGENCE CRIME SYNDICATE ($3.99)
04/2015: Convergence #1 -- 33,891
05/2015: Convergence #2 -- 27,609 (- 18.5%)

89 - CONVERGENCE HAWKMAN ($3.99)
04/2015: Convergence #1 -- 32,985
05/2015: Convergence #2 -- 27,008 (- 18.1%)

90 - CONVERGENCE WORLD'S FINEST COMICS ($3.99)
04/2015: Convergence #1 -- 32,635
05/2015: Convergence #2 -- 26,961 (- 17.4%)

94 - CONVERGENCE BLUE BEETLE ($3.99)
04/2015: Convergence #1 -- 32,172
05/2015: Convergence #2 -- 26,357 (- 18.1%)

98 - CONVERGENCE PLASTIC MAN AND THE FREEDOM FIGHTERS ($3.99)
04/2015: Convergence #1 -- 30,460
05/2015: Convergence #2 -- 24,993 (- 17.9%)

And here are (almost all of) the rest of the Convergence tie-ins. Most dropped in the 5K - 6K range for their second issue. The percentage drops tend to increase as you go down the chart, owing to the fact that 5K is a much larger chunk when you start from a smaller baseline.

I'll note that there were freely-orderable variant covers for all of the Convergence books this month, though that's so much par for the course these days it hardly seems mentioning anymore.

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99 - WONDER WOMAN '77 SPECIAL (Digital-First) ($7.99)
05/2015: WW 77 Special #1 -- 24,621 

The top non-DCU, non-Vertigo comic of the month. Pretty decent sales for an $8 comic.

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Coming in at #100 on the chart are another 24,562 copies of last month's Batman #40, the first time in a while that a DC comic has made noise on the re-order side, and at quite an impressive level. Presumably these are mostly for the second and third printings.

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103 - CONVERGENCE INFINITY INC. ($3.99)
04/2015: Convergence #1 -- 30,114
05/2015: Convergence #2 -- 24,441 (- 18.8%)

And one final Convergence tie-in. At one point back in the 80s Infinity Inc. was my favorite comic, which makes its last-place level here a bit sad.

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117 - BATMAN: ARKHAM KNIGHT (Digital-First) ($3.99)
03/2015: Batman Arkham Knight #1  -- 73,266
04/2015: Batman Arkham Knight #2  -- 25,479 (- 65.2%)
04/2015: Batman Arkham Knight #3  -- 23,370 (-  8.3%)
05/2015: Batman Arkham Knight #4  -- 21,083 (-  9.8%)

Still looking for its level, which appears that it it will be around 20K.

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122 - BATMAN '66 (Digital-First) ($2.99)
05/2014: Batman '66 #11 -- 18,642 (+  4.0%)
06/2014: Batman '66 #12 -- 17,286 (-  7.3%)
07/2014: Batman '66 #13 -- 17,264 (-  0.1%)
08/2014: Batman '66 #14 -- 21,456 (+ 24.3%)
09/2014: Batman '66 #15 -- 16,842 (- 21.5%)
10/2014: Batman '66 #16 -- 15,923 (-  5.5%)
11/2014: Batman '66 #17 -- 15,585 (-  2.1%)
12/2014: Batman '66 #18 -- 15,409 (-  1.1%)
01/2015: --
02/2015: Batman '66 #19 -- 14,770 (-  4.1%)
02/2015: Batman '66 #20 -- 14,525 (-  1.7%)
03/2015: Batman '66 #21 -- 14,238 (-  2.0%)
04/2015: Batman '66 #22 -- 14,135 (-  0.7%)
05/2015: Batman '66 #23 -- 20,045 (+ 41.8%)
-----------------
6 months: + 28.6%
1 year  : +  7.5%

I've been wracking my brain to come up with a good reason for the huge jump, but all I've got is that there was a Black Sketch Variant and I can't see that have this large of an effect. But absent any better explanation that's what we'll have to go with.

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129, 138 - INJUSTICE: YEAR FOUR (Digital-First) ($2.99)
05/2013: Injustice #5     -- 25,215 (+16.4%)
-------------------------
05/2014: Injustice Y2 #5  -- 19,834 (-  2.3%)
06/2014: Injustice Y2 #6  -- 19,353 (-  2.4%)
07/2014: Injustice Y2 #7  -- 19,811 (+  2.4%)
07/2014: Injustice Y2 #8  -- 18,931 (-  4.4%)
08/2014: Injustice Y2 #9  -- 18,397 (-  2.8%)
08/2014: Injustice Y2 #10 -- 18,068 (-  1.8%)
09/2014: Injustice Y2 #11 -- 18,086 (+  0.1%)
09/2014: Injustice Y2 #12 -- 17,829 (-  1.4%)
10/2014: Injustice Y3 #1  -- 19,307 (+  8.3%)
10/2014: Injustice Y3 #2  -- 17,884 (-  7.4%)
11/2014: Injustice Y3 #3  -- 17,243 (-  3.6%)
11/2014: Injustice Y3 #4  -- 16,741 (-  2.9%)
12/2014: Injustice Y3 #5  -- 16,611 (-  0.8%)
12/2014: Injustice Y3 #6  -- 16,141 (-  2.8%)
01/2015: Injustice Y3 #7  -- 15,796 (-  2.1%)
02/2015: Injustice Y3 #8  -- 15,816 (+  0.1%)
02/2015: Injustice Y3 #9  -- 15,345 (-  3.0%)
02/2015: Injustice Y3 #10 -- 15,417 (+  0.5%)
03/2015: Injustice Y3 #11 -- 15,526 (+  0.7%)
03/2015: Injustice Y3 #12 -- 15,322 (-  1.3%)
04/2015: --
05/2015: Injustice Y4 #1  -- 17,958 (+ 17.2%)
05/2015: Injustice Y4 #2  -- 15,653 (- 12.8%)
----------------
6 months: -  1.1%
1 year  : - 15.3%
2 years : - 33.3%

Gets a bit of a boost as Year Four starts, but by issue #2 we're right back to the level where Year Three had settled into.

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143 - MORTAL KOMBAT X (Digital-First) ($3.99)
01/2015: Mortal Kombat X #1  -- 21,062
02/2015: Mortal Kombat X #2  -- 13,277 (- 37.0%)
02/2015: Mortal Kombat X #3  -- 12,581 (-  5.2%)
03/2015: Mortal Kombat X #4  -- 14,038 (+ 11.6%)
04/2015: Mortal Kombat X #5  -- 14,741 (+  5.0%)
05/2015: Mortal Kombat X #6  -- 14,603 (-  0.9%)

After a couple of months of corrective rises MKX appear to have found its level.

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162 - MAD MAX FURY ROAD (Vertigo) ($4.99)
05/2015: Nux & Immortan Joe #1 -- 11,569

One-shot tying in to the movie, and the top non-Sandman Vertigo title for May.

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164 - HE-MAN: ETERNITY WAR ($2.99)
05/2013: He-Man & MotU #2   -- 19,410 (- 23.1%)
-------------------------------------
05/2014: He-Man & MotU #13  -- 12,430 (-  2.3%)
06/2014: He-Man & MotU #14  -- 12,144 (-  2.3%)
07/2014: He-Man & MotU #15  -- 11,905 (-  2.0%)
08/2014: He-Man & MotU #16  -- 11,721 (-  1.5%)
09/2014: He-Man & MotU #17  -- 11,756 (+  0.3%)
10/2014: He-Man & MotU #18  -- 11,501 (-  2.2%)
11/2014: He-Man & MotU #19  -- 11,022 (-  4.2%)
12/2014: He-Man Eternity #1 -- 18,884 (+ 71.3%)
01/2015: He-Man Eternity #2 -- 12,104 (- 35.9%)
02/2015: He-Man Eternity #3 -- 11,700 (-  3.3%)
03/2015: He-Man Eternity #4 -- 11,746 (+  0.4%)
04/2015: He-Man Eternity #5 -- 11,625 (-  1.0%)
05/2015: He-Man Eternity #6 -- 11,426 (-  1.7%)
----------------
6 months: +  3.7%
1 year  : -  8.1%
2 years : - 41.1%

Very steady, dropping just a couple hundred copies.

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166 - ASTRO CITY (Vertigo) ($3.99)
05/2005: --
05/2010: Dark Age 4 #4     -- 12,900
05/2011: --
05/2012: --
------------------------------------
05/2014: Astro City #12    -- 13,795 (- 0.8%)
06/2014: Astro City #13    -- 13,419 (- 2.7%)
07/2014: --
08/2014: Astro City #14    -- 13,069 (- 2.6%)
09/2014: Astro City #15    -- 12,660 (- 3.1%)
10/2014: Astro City #16    -- 12,480 (- 1.4%)
11/2014: Astro City #17    -- 12,055 (- 3.4%)
12/2014: Astro City #18    -- 11,985 (- 0.6%)
01/2015: Astro City #19    -- 11,734 (- 2.1%)
02/2015: Astro City #20    -- 11,603 (- 1.1%)
03/2015: Astro City #21    -- 11,492 (- 1.0%)
04/2015: Astro City #22    -- 11,359 (- 1.2%)
05/2015: Astro City #23    -- 11,215 (- 1.3%)
-----------------
6 months: -  7.0%
1 year  : - 18.7%
5 years : - 13.1%
10 years:    n.a.

Also very steady.

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168 - THE FLASH: SEASON ZERO (Digital-First) ($2.99)
10/2014: Flash Season 0 #1 -- 23,501
11/2014: Flash Season 0 #2 -- 14,287 (- 39.2%)
12/2014: Flash Season 0 #3 -- 12,247 (- 14.3%)
01/2015: Flash Season 0 #4 -- 10,806 (- 11.8%)
02/2015: Flash Season 0 #5 -- 10,450 (-  3.3%)
03/2015: Flash Season 0 #6 -- 10,188 (-  2.5%)
04/2015: Flash Season 0 #7 -- 10,152 (-  0.4%)
05/2015: Flash Season 0 #8 -- 11,037 (+  8.7%)
----------------
6 months: - 22.7%

Rises nearly 1K copies, for no other reason I can figure except for demand.

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173 - SENSATION COMICS FEAT WONDER WOMAN (Digital-First) ($3.99)
08/2014: Sensation Comics #1  -- 29,640
09/2014: Sensation Comics #2  -- 22,085 (- 25.5%)
10/2014: Sensation Comics #3  -- 17,996 (- 18.5%)
11/2014: Sensation Comics #4  -- 16,573 (-  7.9%)
12/2014: Sensation Comics #5  -- 14,323 (- 13.6%)
01/2015: Sensation Comics #6  -- 12,927 (-  9.7%)
02/2015: Sensation Comics #7  -- 12,115 (-  6.3%)
03/2015: Sensation Comics #8  -- 11,399 (-  5.9%)
04/2015: Sensation Comics #9  -- 11,007 (-  3.4%)
05/2015: Sensation Comics #10 -- 10,565 (-  4.0%)
----------------
6 months: - 36.3%

Still trending downward.

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189 - SUICIDERS (Vertigo) ($3.99)
02/2015: Suiciders #1  -- 18,275
03/2015: Suiciders #2  -- 10,585 (- 42.1%)
04/2015: Suiciders #3  --  9,891 (-  6.6%)
05/2015: Suiciders #4  --  9,316 (-  5.8%)

The first issue that was not returnable, and lo and behold the trend holds without the adjustment.

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197 - ARROW: SEASON 2.5 (Digital-First) ($2.99)
05/2013: Arrow #7            -- 10,017
--------------------------------------
10/2014: Arrow Season 2.5 #1 -- 17,364 (+113.1%)
11/2014: Arrow Season 2.5 #2 -- 11,121 (- 36.0%)
12/2014: Arrow Season 2.5 #3 --  9,862 (- 11.3%)
01/2015: Arrow Season 2.5 #4 --  9,302 (-  5.7%)
02/2015: Arrow Season 2.5 #5 --  9,060 (-  2.6%)
03/2015: Arrow Season 2.5 #6 --  9,055 (-  0.1%)
04/2015: Arrow Season 2.5 #7 --  8,671 (-  4.2%)
05/2015: Arrow Season 2.5 #8 --  8,644 (-  0.3%)
----------------
6 months: - 22.3%
2 years : - 13.7%

Drops just a handful of copies.

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205 - FABLES: THE WOLF AMONG US (Vertigo) (Digital-First) ($3.99)
01/2015: Fables: TWAU #1  -- 13,620
02/2015: Fables: TWAU #2  -- 10,224 (- 24.9%)
03/2015: Fables: TWAU #3  --  9,352 (-  8.5%)
04/2015: Fables: TWAU #4  --  8,793 (-  6.0%)
05/2015: Fables: TWAU #5  --  8,378 (-  4.7%)

Settling in around 8K.

---
237 - SCOOBY-DOO TEAM-UP (All-Ages) ($2.99)
05/2014: Scooby-Doo Team-Up #4  --  8,159 (- 3.5%)
06/2014: --
07/2014: Scooby-Doo Team-Up #5  --  9,042 (+10.8%)
08/2014: --
09/2014: Scooby-Doo Team-Up #6  --  8,333 (- 7.8%)
10/2014: --
11/2014: Scooby-Doo Team-Up #7  --  7,530 (- 9.6%)
12/2014: --
01/2015: Scooby-Doo Team-Up #8  --  6,678 (-11.3%)
02/2015: --
03/2015: Scooby-Doo Team-Up #9  --  6,780 (+ 1.5%)
04/2015: --
05/2015: Scooby-Doo Team-Up #10 --  6,566 (- 3.2%)
-----------------
6 months: - 12.8%
1 Year  : - 19.5%

Also holding fairly steady.

---
239 - WOLF MOON (Vertigo) ($2.99)
12/2014: Wolf Moon #1 of 6 -- 15,865
01/2015: Wolf Moon #2 of 6 --  8,747 (- 44.9%)
02/2015: Wolf Moon #3 of 6 --  7,789 (- 11.0%)
03/2015: Wolf Moon #4 of 6 --  7,124 (-  8.5%)
04/2015: Wolf Moon #5 of 6 --  6,722 (-  5.6%)
05/2015: Wolf Moon #6 of 6 --  6,496 (-  3.4%)

Final issue, finishing its run with every issue charting, which these days is something of a win for a Vertigo title.

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Charting at #252 are 6,112 copies of The Multiversity Pax Americana Director's Cut, a $9.99 comic.

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257 - INFINITE CRISIS: FIGHT FOR THE MULTIVERSE (Digital-First) ($3.99)
07/2014: Infinite Crisis FftM #1  -- 26,096
08/2014: Infinite Crisis FftM #2  -- 15,340 (- 41.2%)
09/2014: Infinite Crisis FftM #3  -- 13,884 (-  9.5%)
10/2014: Infinite Crisis FftM #4  -- 11,348 (- 18.3%)
11/2014: Infinite Crisis FftM #5  --  8,920 (- 21.4%)
12/2014: Infinite Crisis FftM #6  --  7,809 (- 12.5%)
01/2015: Infinite Crisis FftM #7  --  7,231 (-  7.4%)
02/2015: Infinite Crisis FftM #8  --  6,498 (- 10.1%)
03/2015: Infinite Crisis FftM #9  --  6,236 (-  4.0%)
04/2015: Infinite Crisis FftM #10 --  ????? (< 6,352)
05/2015: Infinite Crisis FftM #11 --  5,959
----------------
6 months: - 33.2%

The floor for the Top 300 this month is nearly 2K lower than in April, so this is the first of several DC titles that didn't chart last month that show up this month.

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267 - COFFIN HILL (Vertigo) ($2.99)
05/2014: --
06/2014: Coffin Hill #8  -- 8,764 (- 8.2%)
07/2014: Coffin Hill #9  -- 8,396 (- 4.2%)
08/2014: Coffin Hill #10 -- 7,710 (- 8.1%)
09/2014: Coffin Hill #11 -- 7,422 (- 3.7%)
10/2014: Coffin Hill #12 -- 7,136 (- 3.9%)
11/2014: Coffin Hill #13 -- 6,752 (- 5.4%)
12/2014: Coffin Hill #14 -- 6,410 (- 5.1%)
01/2015: --
02/2015: Coffin Hill #15 -- 5,933 (- 7.4%)
03/2015: Coffin Hill #16 -- 5,785 (- 2.5%)
04/2015: Coffin Hill #17 -- ????? (< 6,352)
05/2015: Coffin Hill #18 -- 5,423
-----------------
6 months:    n.a.
1 year  : - 19.7%

Returns from its mystery month right about exactly where you'd expect it to be. Ending with issue #21.

---
287 - SCOOBY-DOO, WHERE ARE YOU? (All-Ages) ($2.99)
05/2005: Scooby-Doo #96                -- 4,718
05/2010: Scooby-Doo #156               -- 3,857
05/2011: Scooby-Doo Where Are You? #9  -- 4,838
05/2012: Scooby-Doo Where Are You? #21 -- 5,269
05/2013: Scooby-Doo Where Are You? #33 -- ?????
-----------------------------------------------
05/2014: Scooby-Doo Where Are You? #45 -- 4,840 (+4.1%)
06/2014: Scooby-Doo Where Are You? #46 -- ????? (< 4,560)
07/2014: Scooby-Doo Where Are You? #47 -- ????? (< 6,594)
08/2014: Scooby-Doo Where Are You? #48 -- ????? (< 5,357)
09/2014: Scooby-Doo Where Are You? #49 -- ????? (< 6,262)
10/2014: Scooby-Doo Where Are You? #50 -- ????? (< 6,298)
11/2014: Scooby-Doo Where Are You? #51 -- ????? (< 5,214)
12/2014: Scooby-Doo Where Are You? #52 -- ????? (< 5,053)
01/2015: Scooby-Doo Where Are You? #53 -- 4,703
02/2015: Scooby-Doo Where Are You? #54 -- ????? (< 4,804)
03/2015: Scooby-Doo Where Are You? #55 -- ????? (< 4,917)
04/2015: Scooby-Doo Where Are You? #56 -- ????? (< 6,352)
05/2015: Scooby-Doo Where Are You? #57 -- 4,794 
-----------------
6 months:    ???%
1 year  : -  1.0%
2 years :    ???%
5 years : + 24.3%
10 years: +  1.6%

Appears to be one of DC's most steady selling titles, even though many months it falls below the Top 300 cutoff.


---
297 - THE NAMES (Vertigo) ($2.99)
09/2014: The Names #1 of 8 -- 17,266
10/2014: The Names #2 of 9 --  9,056 (- 47.6%)
11/2014: The Names #3 of 9 --  6,926 (- 23.5%)
12/2014: The Names #4 of 9 --  5,918 (- 14.6%)
01/2015: The Names #5 of 9 --  5,312 (- 10.2%)
02/2015: The Names #6 of 9 --  4,965 (-  6.5%)
03/2015: The Names #7 of 9 --  ????? (< 4,917)
04/2015: The Names #8 of 9 --  ????? (< 6,352)
05/2015: The Names #9 of 9 --  4,516
-----------------
6 months: - 34.8%


299 - THE KITCHEN (Vertigo) ($2.99)
11/2014: The Kitchen #1 of 8 -- 14,066
12/2014: The Kitchen #2 of 8 --  7,403 (- 47.4%)
01/2015: The Kitchen #3 of 8 --  6,328 (- 14.5%)
02/2015: The Kitchen #4 of 8 --  5,153 (- 18.6%)
03/2015: The Kitchen #5 of 8 --  ????? (< 4,917)
04/2015: The Kitchen #6 of 8 --  ????? (< 6,352)
05/2015: The Kitchen #7 of 8 --  4,473
-----------------
6 months: - 68.2%

Two more Vertigo limited series show up this month due to the lower floor.

---
+300 - STRANGE SPORTS STORIES (Vertigo) ($4.99)
03/2015: Strange Sports #1 of 4 -- 9,003
04/2015: Strange Sports #2 of 4 -- ????? (< 6,352)
05/2015: Strange Sports #3 of 4 -- ????? (< 4,462)


+300 - EFFIGY (Vertigo) ($2.99)
01/2015: Effigy #1  -- 11,656
02/2015: Effigy #2  --  6,408 (- 45.0%)
03/2015: Effigy #3  --  ????? (< 4,917)
04/2015: Effigy #4  --  ????? (< 6,352)
05/2015: Effigy #5  --  ????? (< 4,462)


+300 - HINTERKIND (Vertigo) ($2.99)
05/2014: Hinterkind #7  --  7,487 (- 9.9%)
06/2014: Hinterkind #8  --  7,212 (- 3.7%)
07/2014: Hinterkind #9  --  6,686 (- 7.3%)
08/2014: Hinterkind #10 --  6,283 (- 6.0%)
09/2014: Hinterkind #11 --  ????? (< 6,262)
10/2014: Hinterkind #12 --  ????? (< 6,298)
11/2014: --
12/2014: Hinterkind #13 --  5,080
01/2015: Hinterkind #14 --  4,810 (- 5.3%)
02/2015: Hinterkind #15 --  ????? (< 4,804)
03/2015: Hinterkind #16 --  ????? (< 4,917)
04/2015: Hinterkind #17 --  ????? (< 6,352)
05/2015: Hinterkind #18 --  ????? (< 4,462)
-----------------
6 months:    n.a.
1 year  :   ????%


+300 - FBP: FEDERAL BUREAU OF PHYSICS (Vertigo) ($2.99)
05/2014: FBP #10     --  7,242 (- 4.9%)
06/2014: FBP #11     --  6,958 (- 3.9%)
07/2014: FBP #12     --  ????? (< 6,594)
08/2014: FBP #13     --  6,189
09/2014: --
10/2014: FBP #14     --  ????? (< 6,298)
11/2014: FBP #15     --  5,288
12/2014: FBP #16     --  ????? (< 5,053)
01/2015: FBP #17     --  4,707
02/2015: FBP #18     --  ????? (< 4,804)
03/2015: FBP #19     --  ????? (< 4,917)
04/2015: --
05/2015: FBP #20     --  ????? (< 4,462)
-----------------
6 months:   ????%
1 year  :   ????%

Four Vertigo titles that don't make the Top 300 cut, including the final issue of Hinterkind.

---

Average Periodical Sales (not counting reprints, reorders shipping after the initial month of release, and magazines)

DC COMICS
05/2005: 34,801
05/2010: 27,785
05/2011: 24,561
05/2012: 38,708
05/2013: 31,412
---------------
05/2014: 31,764 (+  8.8%)
06/2014: 32,834 (+  3.4%)**
07/2014: 32,760 (+  0.2%)**
08/2014: 28,951 (- 11.6%)**
09/2014: 46,869 (+ 61.9%)**
10/2014: 31,598 (- 32.6%)**
11/2014: 28,654 (-  9.3%)**
12/2014: 29,047 (+  1.4%)**
01/2015: 24,289 (- 16.4%)
02/2015: 24,537 (+  1.0%)**
03/2015: 23,466 (-  4.4%)**
04/2015: 38,318 (+ 63.3%)**
05/2015: 31,237 (- 18.5%)**
-----------------
6 months: +  9.0%
1 year  : -  1.7%
2 years : -  0.6%
5 years : + 12.4%
10 years: - 10.2%

DC UNIVERSE
05/2005: 43,505
05/2010: 37,463
05/2011: 27,745
05/2012: 35,264
05/2013: 32,015 (+  1.9%)
---------------
05/2014: 39,555 (+  8.5%)
06/2014: 42,733 (+  8.0%)
07/2014: 40,945 (-  4.2%)
08/2014: 36,645 (- 10.5%)
09/2014: 63,401 (+ 73.0%)**
10/2014: 39,978 (- 36.9%)
11/2014: 36,710 (-  8.2%)
12/2014: 34,882 (-  5.0%)
01/2015: 30,680 (- 12.0%)
02/2015: 32,403 (+  5.6%)
03/2015: 28,559 (- 11.9%)
04/2015: 49,845 (+ 74.5%)
05/2015: 42,635 (- 14.5%)
-----------------
6 months: + 16.1%
1 year  : +  7.8%
2 years : + 33.2%
5 years : + 13.8%
10 years: -  2.0%

VERTIGO
05/2005: 14,520
05/2010: 11,756
05/2011: 10,668
05/2012: 11,102
05/2013: 20,860
---------------
05/2014: 11,778 (+  5.0%)
06/2014: 11,372 (-  3.4%)
07/2014: 15,803 (+ 39.0%)**
08/2014:  9,082 (- 42.5%)
09/2014: 10,022 (+ 10.4%)**
10/2014:  9,066 (-  9.5%)**
11/2014:  8,511 (-  6.1%)**
12/2014: 13,195 (+ 55.0%)**
01/2015:  8,361 (- 36.6%)
02/2015:  8,612 (+  3.0%)**
03/2015:  7,055 (- 15.6%)**
04/2015:  7,257 (+  2.9%)**
05/2015: 10,616 (+ 46.3%)**
-----------------
6 months: + 24.7%
1 year  : -  9.9%
2 years : - 49.1%
5 years : -  9.7%
10 years: - 26.9%

---

6 month comparisons
===================

+ 28.6% - Batman '66
+  3.7% - He-Man Eternity War (He-Man and the MotU)
-  1.1% - Injustice
-  7.0% - Astro City
- 12.8% - Scooby-Doo Team-Up
- 22.3% - Arrow Season 2.5
- 22.7% - Flash Season Zero
- 33.2% - Infinite Crisis: Fight for the Multiverse
- 34.8% - The Names
- 36.3% - Sensation Comics feat. Wonder Woman
- 68.2% - The Kitchen

1 year comparisons
===================

+  7.5% - Batman '66
-  1.0% - Scooby-Doo Where Are You?
-  8.1% - He-Man Eternity War (He-Man and the MotU)
- 15.3% - Injustice
- 18.7% - Astro City
- 19.5% - Scooby-Doo Team-Up
- 19.7% - Coffin Hill

2 year comparisons
===================

- 13.7% - Arrow
- 33.3% - Injustice
- 41.1% - He-Man Eternity War (He-Man and the MotU)

5 year comparisons
===================

+ 24.3% - Scooby-Doo
- 13.1% - Astro City

10 year comparisons
===================

+  1.6% - Scooby-Doo


Sales Indices
=============

DCU: Average: 42,635. Median: 34,534.

2.7 - Convergence 5
2.6 - Convergence 6
2.6 - Convergence 8
2.6 - Convergence 7
1.4 - Convergence Harley Quinn
1.3 - Convergence Justice League
1.2 - Convergence Batman and Robin
1.1 - Convergence Batman Shadow of the Bat
1.1 - Convergence Detective Comics
1.1 - Convergence Superman
1.1 - Convergence Nightwing/Oracle
1.0 - Convergence Batgirl
0.9 - Convergence Green Lantern/Parallax
0.9 - Convergence Justice League of America
0.9 - Convergence Flash
0.9 - Convergence Speed Force
0.9 - Convergence Wonder Woman
0.9 - Convergence Action Comics
0.9 - Convergence Suicide Squad
0.9 - Convergence New Teen Titans
0.9 - Convergence Batman and the Outsiders
0.8 - Convergence Titans
0.8 - Convergence Adventures of Superman
0.8 - Convergence Shazam
0.8 - Convergence Justice League International
0.8 - Convergence Aquaman
0.8 - Convergence Green Arrow
0.8 - Convergence Catwoman
0.8 - Convergence Green Lantern Corps
0.7 - Convergence Justice Society of America
0.7 - Convergence Superman: The Man of Steel
0.7 - Convergence The Question
0.7 - Convergence Supergirl: Matrix
0.7 - Convergence Superboy
0.7 - Convergence Swamp Thing
0.7 - Convergence Booster Gold
0.7 - Convergence Superboy and The Legion of Super-Heroes
0.7 - Convergence The Atom
0.6 - Convergence Crime Syndicate
0.6 - Convergence Hawkman
0.6 - Convergence World's Finest Comics
0.6 - Convergence Blue Beetle
0.6 - Convergence Plastic Man and The Freedom Fighters
0.6 - Convergence Infinity Inc.

Vertigo: Average: 10,616*. Median: 5,423*

5.5 - Sandman Overture
1.1 - Mad Max Fury Road
1.1 - Astro City
0.9 - Suiciders
0.8 - Fables: The Wolf Among Us
0.6 - Wolf Moon
0.5 - Coffin Hill
0.4 - The Names
0.4 - The Kitchen
0.4 - Strange Sports Stories *
0.4 - Effigy *
0.4 - Hinterkind *
0.4 - FBP *

Digital First & Other: Average: 13,281. Median: 11,426

1.9 - Wonder Woman '77
1.6 - Batman: Arkham Knight
1.5 - Batman '66
1.3 - Injustice Year Four 1
1.2 - Injustice Year Four 2
1.1 - Mortal Kombat X
0.9 - He-Man Eternity War
0.8 - Flash Season Zero
0.8 - Sensation Comics feat. Wonder Woman
0.7 - Arrow Season 2.5
0.5 - Scooby-Doo Team-Up
0.4 - Infinite Crisis: Fight for the Multiverse
0.4 - Scooby-Doo Where Are You?

---
The Fine Print (Disclaimers, et cetera)
The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.
ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.
Bear in mind that the figures measure sales of physical comics to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month. Keep in mind that sales for some titles may include incentives to acquire variants and not every unit sold is necessarily even intended to be sold to a customer.
If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in brackets behind those issues (e.g. “[36,599]“). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.
Titles which are returnable have their numbers artificially adjusted down by Diamond. To make up for that this column increases the reported numbers for those titles by 10%. Which is likely also wrong, but it's a different and likely less wrong kind of wrong, and experience has shown that this leads to sales figures which are more consistent.
Titles released under the All-Ages line and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.
Please keep in mind that raw sales numbers do not tell us about how profitable a book is for a publisher or for the creators.
Above all, do not allow sales numbers to dictate your purchasing and enjoyment of a particular comic. If you enjoy reading a comic series then go right on buying and reading that comic, no matter what the sales figures say.
** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300/400 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300/400 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.
Opinions expressed in this column are mine alone, and do not necessarily reflect those of my employer, Heidi MacDonald or anyone at The Comics Beat, the Shark Research Inssitute, or my former neighbor's dog Miles.
The author of this column does weekly snapshots of Amazon comic sales charts at http://yetanothercomicsblog.blogspot.com/ and tweets about comics and related subjects on Twitter at @davereadscomics (PM me there is you need to contact me).
As always, we welcome your comments and corrections below. Please try to keep things civilized.






















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